LinkedIn Ad Types

A quick list on the different LinkedIn Ad Types available with image dimension and additional specs to help you decide which ad type is best suited for your LinkedIn Ad Campaigns.

Text Ads

Simple ad where you add a compelling headline, brief description, and even an optional image. Text Ads appear at the top of the page or in the right column of desktop view. Easy setup means you can start reaching your target audience in minutes.

Best for low budgets as it’s the least expensive ad type.

  • Headline: up to 25 characters
  • Description: up to 75 characters
  • Images (optional): 100 x 100px
  • Display: desktop only
text ad linkedin example

Sponsored Content

The most popular LinkedIn Ad Type with 4 different formats to suit your offer.

Best for starting out with a high volume and low cost.

Single Image Ad

Promote your message directly in the LinkedIn feed. A large ad format with ability develop and eye-catching graphic.

Best for ads to direct users to a website page or for lead conversion with Lead Gen Forms option.

  • Introductory text: up to 150 characters
  • Headline: up to 70 characters
  • Image: 1200 x 627px
  • Display: desktop and mobile
survey monkey linkedin ad example

Carousel Image Ad

Tell an interactive story with a swipeable series of cards in the LinkedIn feed. You can customize the content and landing URL for each card.

Best for ads that wants to display multiple images.

  • Introductory text: up to 255 characters
  • Images: 1080 x 1080px, 2 to 10 cards
  • Headline: Up to 45 characters when directing to a landing page. Up to 30 characters for Lead Gen Form CTA
  • Display: desktop and mobile
carousel ad linkedin example

Video Ad

Engage your audience with interactive content directly in their LinkedIn feed. Videos that have uploaded subtitles often performs better.

Best for ads to feature your company in an animated form.

  • Introductory text: up to 150 characters
  • Headline: up to 70 characters
  • Duration: 3 seconds to 30 minutes (most successful video ads are <15 seconds)
  • File format: MP4
  • Display: desktop and mobile
video ad linkedin example

Sponsored Message Ad

Engage your prospects in LinkedIn Messaging, where professional conversations happen. Sponsored Messaging is now available in two formats: Message Ad and Conversation Ad. Ads are delivered in LinkedIn messenger only when members are active to ensure higher conversion.

Message Ad

Send direct messages to spark immediate action.
Deliver a personalized message with a single call-to-action to your target audience’s LinkedIn Messaging inbox.

Best for delivering exclusive offers to your targeted buyer personas.

  • Sender: up to 30 characters
  • Subject line: up to 60 characters
  • Message text: up to 1,500 characters
  • Image size: 300 x 250px
message ad linkedin example

Conversation Ad (Beta)

Start quality conversations with your audience through a choose-your-own-path experience. Set up multiple call-to-action buttons so prospects can access the content and offers they want, such as a whitepaper or event page, all in one ad — and you can keep them engaged throughout their journey.

  • CTA buttons: up to 5
  • CTA text: up to 25 characters
  • Message text: up to 500 characters
  • Image size: 300 x 250px; desktop only
conversation ad linkedin example

Dynamic Ad

Boost conversion rates with these ads automatically personalized to each member based on LinkedIn profile data. Dynamic Ads appear in the right column of desktop view.

Best for increasing your company page followers. Little more expensive than Sponsored Content Ads.

  • Headline: up to 50 characters
  • Call to action (CTA) text: up to 18 characters
  • Company logo: 100 x 100px
dynamic ad linkedin example

Need help running your LinkedIn Ads? Contact us today.