Tool Kit

Recommended tools and services to bookmark for website and digital marketing projects. The majority of the tools are free to use or have a free version/trial for testing.

Web Development

33 Accordions CSS
Free examples of HTML and CSS of accordions to use in your projects.

Campaign URL Builder
A free tool that allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.

Expand shortened URLs before visiting the site for safe browsing.

HTML Punctuation Codes
A collection of punctuation and symbol character codes for the HTML Code, Unicode, Hex Code, and HTML Entity. Clean and beautiful UI.

HTTP Response Status Codes
A full list of standard HTML response status codes and their meaning. If you receive a response that is not in this list, it is a non-standard response, possibly custom to the server’s software.

Fast and power hosting service built for WordPress. Clean UI, well-documented, and excellent Support Team. 30 day money-back guarantee.

A free service by Google that protects your site from spam and abuse. It uses advanced risk analysis techniques to tell humans and bots apart.

Using CSS gradients
Code examples of creating different types gradients using CSS by Mozilla Devs.

Social Media

Facebook Ad Library
Provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products, including Instagram. Anyone can explore the Library, with or without a Facebook or Instagram account.

Facebook Sharing Debugger
Preview how your content will look when it’s shared to Facebook and debug any issues with your Open Graph tags. Excellent way to QA your work and catch any mistakes.

Get Emoji
Copy and paste emojis into your social posts to add extra styling to emphasize your content and catch a reader’s attention.

Hashtag Tracker
Hashtags Tracker will help you monitor the performance of your hashtags and find many insights online. You can create a high-performance marketing strategy that will bring your brand more visibility, likes and followers. The tool is free to use. For the full version, there is a free 7-Day Trial on their plans.

See what are the top trending hashtags on Twitter and analyze popularity, trend, and related hashtags. Great for research to figure out what hashtags to use with your Twitter posts.

LinkedIn Post Inspector
Post Inspector can help you identify the data missing on your page, and what you need to add for your content to have better previews in posts. You can request LinkedIn to re-scrape your content to have the most updated version.

Find emails, cellphones and insights for anyone using artificial intelligence. 100 free leads to start!

Twitter Card Validator
See how your links will display on Twitter with a preview and a log of information of what tags were found, success, and warnings.

Graphic Design

Book Cover Archive
Inspiration to help you design covers for documents, guides, and slide decks.

Brands of the World
The largest free library of downloadable vector logos, and a logo critique community.

Free PSD Mockups for Books and More!

Envato Elements
A large collection of digital assets for you to use on your projects. Requires paid subscription.

HEIC to JPG Converter
The HEIC converter is a free online tool, which can convert photos from HEIC to JPG. Upload several files at a time and download everything in a single zip file. Advanced conversion settings available. No software to install.


GDPR-Compliant Privacy Notice Template
A sample privacy notice template for a website that collects personal data directly from individuals. It contains all the necessary information in a clean, easy-to-digest format. You should modify the contents depending on whether this is a privacy policy for your website or a privacy notice about some other data processing activity. (Scroll to the bottom of the page for the download link).

Grammarly Chrome Extension
From grammar and spelling to style and tone, Grammarly helps you eliminate writing errors and find the perfect words to express yourself. You’ll get suggestions from Grammarly as you write on Gmail, Twitter, LinkedIn, and nearly everywhere else you find yourself writing.

Easy and free screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser and share the video with your team, friends, and family. Great way to record your screen for “How-to” related videos or to send to clients for support.

Samuel L Ipsum Generator
A fun Lorem Ipsum Generator when you need some filler text added to your documents.


Google Keyword Planner
Find the right keywords for your Search Network campaigns that are relevant to your product, service, and target customers. Keyword Planner will show you historical statistics such as search volume data for these keywords so you can decide whether to add them to your campaigns.

Easily bulk check status codes, response headers, and redirect chains. Ability to change the user-agent and export the data.

Mangools is a powerful SEO tools package. Productive keyword research, SERP analysis, rank tracking and backlink analysis thanks to super easy to use tools. 10-day free trial. No credit card required to try.

The industry leading website crawler for Windows, MacOS and Ubuntu, trusted by thousands of SEOs and agencies worldwide for technical SEO audits. The Screaming Frog SEO Spider is free, however you can purchase a license to crawl more than 500 URLs and have access to advanced features.

Small SEO Tools
A free keyword rank checker tool to track keywords position for website. Enter Keywords and URL and see keyword position checker report instantly.

Structured Data Testing Tool
A way to develop, test, and modify your structured markup. You can load markup into the tool either directly or by supplying a URL. Created by Google.


Google Postmaster Tools
Access Data and Diagnostics. If you send a large volume of emails to Gmail users, you can use Postmaster Tools to learn about: Gmail delivery errors, spam reports, feedback loop, and more. This resource is for qualified high-volume senders.

Upload your list and receive an instant quote. You can analyze any list at no cost to determine if cleaning is needed. Includes 1,000 Free Test Credits. Free trial available.

Firefox Send
Share files with end-to-end encryption and a link that automatically expires. So you can keep what you share private and make sure your stuff doesn’t stay online forever.

Misc Tools

A for visual communication and cross-platform collaboration. Create professional flowcharts, process maps, UML models, org charts, and more. Free to use, up to 3 documents.

Send an encrypted, password protected note instead and be notified after its been read and shredded.

Standard Notes
Standard Notes is a free, open-source, and completely encrypted notes app. For those wanting a little more power and flexibility, there is a paid Extended plan, which unlocks powerful editors, themes, and automated backups. 30-Day satisfaction on paid plans.