We all want to ensure the best content creation through our blogs. That is why we’re all here, right? Day after day, we track and record analytics of our blog or relish in the joy of the increasing number of visitors. However, none of this is valuable if it doesn’t help you in useful content creation.
Understand this, each month, about 70 million new posts appear on the WordPress Blog alone.
If you ask us, that’s a significant number, but it also means something else. It means that now your audience doesn’t have time to stick to a poor-quality blog. It is the most significant reason why you should invest in good content creation that is unique, relevant, informational, and helpful to your audience.
Remember, if you want your blog and your brand to grow, your focus should be on creating informative and helpful content.
What is Content Creation?
In simpler terms, content creation is the process of generating ideas and topics that appeal to your target audience and buyer persona. It can include blogs, videos, infographics, and graphic images.
The process of creating content consists of six essential components that are listed below. Remember that each brand will have a unique requirement for content. The type of content that you create is also dependent on your audience demographic, so keep that in mind as well.
Why is it Important?
The purpose of creating good content is also to attract the right customers. An additional benefit of good content creation is attracting potential customers and your target audience. Helpful content builds trust between individuals and a brand. If you’re adding valuable information through your blog, it is more likely that your customers will trust your products and services as well. Hence, in the long-run, good content creation can reduce your marketing costs significantly by attracting a more loyal and organic customer base.
Ads Are Not Content
While good content will reap marketing benefits for your brand, it is undoubtedly not a funnel to push your products. Remember, Ads are not suitable content.
Good content adds value and helpful information to the reader’s knowledge. Think of it this way; it is giving information to your target audience without expecting a considerable revenue in return. If that happens, it’s a bonus. But creating Ads disguised as content will not earn you the trust of your audience.
Yes, you can post Ads, but make sure that you don’t end up filling your blogs with Ads that don’t add any value for the audience.
So, here are five ideas to improve the quality of your blog. Think of them as five different ways of approaching blog writing, which will not only help you find a consolidated brand voice, but it’ll also add to your existing knowledge of content creation as well.
1. Become a Journalist
The most commonly used style of blog writing is also known as journalism style. Much like a journalist, it mainly revolves around in-depth research of the niche you’re writing on. From quotations to the facts to reviews, everything is double-checked. The most helpful way of honing your journalist skills is by researching, reading articles and marketing books, watching relevant Vlogs, and observing the changing trends of the industry.
In short, you have to keep yourself up-to-date with the trends and tools of the niche.
After completing thorough and detailed research, share the results on the topic with the audience. Here are the key pointers to keep in mind while writing a blog in journalism style:
- Always start with the most critical and essential piece of information.
- Make use of quotations by relevant agencies and people in the industry.
- Avoid verbosity and unnecessary word jargon.
- Keep the content concise and precise.
- Run through a grammar check. (A good journalist will always do that!)
2. Renovate the Content
The internet is a digital home to billions of content creators. Over 2 billion blog posts get published every year! As much as it is a significant number, it is also a window of opportunity for your blog.
The renovation style of blogging prompts you to take the content that is already present on the internet and remodel it to suit your company’s needs and voice.
It is a great idea to follow if you are in a hurry. It is also useful if you have a lot of content to create, and you efficiently run out of ideas. As it allows you to get acquainted with the information yourself, research and understand it and then remodel it. Here are a few essential pointers to keep in mind while renovating content:
- Understand the original content in-depth.
- Analyze if the essence of the content goes with your idea for the blog.
- Sketch out a modified plan for your blog by applying your knowledge.
- Keep the content relevant and specific to your niche.
3. Document Everything
There’s a reason why many of us love watching documentaries! It’s not just because it gives real-life information. It’s because it allows the audience to see and understand things from another perspective.
The documentary style of blogging does what a documentary does for you! It shows you the company culture and the real things that happen inside your brand.
If you’re looking to create a culture for your audience like many successful brands such as Apple, this type of blogging is most suitable for you. You can also use it to create listicles and how-to content. For instance, how to brainstorm blog ideas with your team. However, it does require a lot of creative effort as you’d have to present everyday tasks in a manner that not only grabs attention but is informative as well. Here are a few useful pointers to keep in mind:
- Sketch a creative strategy to document your company’s culture.
- Make a list of the things and aspects you’d want to write about or document.
- Create how-to content by showing real-life examples of your company.
- Make listicles on industry tricks and trends that proved helpful for your brand.
- Write concise and relevant content.
4. Collaborate with Experts
Talking about expanding perspectives, another useful way of doing that is through collaborations. This style of writing blogs involves collaborating with another individual or an expert in your niche and making content together. The most common channel of doing so is through a guest post. However, if you’re looking for more advanced options, you can try podcasting and invite over an expert to get their advice on the topic under discussion.
Collaboration is a great and helpful way of expanding your audience demographic as well. It would prove beneficial both for you and the collaborating party. Here are a few things to keep in mind to ensure a successful collaboration:
- Research your industry to scope out potential agencies and individuals for partnership.
- Select and invite the people who you feel are more relevant to your company’s brand voice.
- Discuss your idea of collaboration with them and take their input.
- Decide a mutually agreed topic and medium of collaboration.
5. Video is the New Content King
Finally, the last idea that we have for you today is video content! Nothing grabs the attention of the audience like a visually and aesthetically appealing video.
Thousands of people put up a Vlog every day because video content has a higher reach. It is also more personal as it focuses on visual features like hand gestures, voice, and moving animations. The best part about a video is that it can involve all the other mediums as well, such as text, graphics, and animations. Most importantly, videos prompt action and social communication, making it an ideal medium for effective communication.
So, before you make a video for your blog section, here are a few things to keep in mind:
- Draft a plan for your video and select the mediums you’d be using in it.
- Keep it concise and direct. Do not add unnecessary fluff.
- Make use of useful tools to create a high-quality video.
- Let your audiences be amazed!
In a nutshell, if you want to succeed at being a good content creator, stop looking for cheat guides and creating informative and relevant content.
Nothing will bring you closer to brand visibility and long-term success than good content creation. It will also help in bridging the trust gap between your audience and your brand. So, use these tips and content creation ideas to resolve the issues your audience face. Answer their queries through the content that they deserve to read, not the one that they’d swipe by.
Do let us know if these ideas were helpful and improved the quality of your blog.
Alina Zahid Khan is an entrepreneur, a poet, a writer and a content creator. She runs her own content and publishing house by the name of Storyteller’s Saga. Her passion is to share knowledge, helpful content and stories with people all around the world.