How to: Create an Editorial Calendar
Structure, organization, and time management; are all essential qualities but also challenging to maintain, especially when running a business. An Editorial Calendar structures a coherent marketing strategy and planning system for all of your content, deadlines, content creators, and platforms....
What is an Editorial Calendar & How Can It Benefit Your Business?
Whether or not you’ve noticed it, scheduling our hectic lives in a calendar is crucial for our well-being. Developing a calendar to maintain your life reduces stress levels and gives you more time to fit in the things you enjoy...
How to Comment on LinkedIn Posts as a Company
On LinkedIn, most people have a personal profile to showcase their work history and accomplishment. Some people are also administrators of a company profile to manage and engage with other users on the social platform on behalf of the company....
5 Reasons Why You Should Consider Chatbots For Your Small Business Website
Running a small business is no easy task. It can be one of the hardest things to do if you don’t have the right resources to establish a secure foundation for the project. The “right” resources include someone who can...
LinkedIn Advertisements: Everything You Need to Know
If you’re in the B2B space, you must be running Ads on Google, Bing, and even Facebook. However, many business owners feel that in uncertain times like the pandemic that we’re going through, these platforms don’t come through as often...
LinkedIn Webinar Post Examples For Promotion
Many in-person events are canceling due to safety precautions from the pandemic. Companies are now shifting their marketing strategy from live conferences to webinars and virtual type events. A part of virtual event promotions is about developing eye-catching graphics to...
How to Revert HubSpot Workflow Property Changes
At this time, there is no native HubSpot function to revert all property changes after activating your Workflow, but there is a workaround available. You can export historical property values to the time before the change, then import the values...
What is a Media Kit and Why Does Your Business Need One?
Establishing partnerships with other businesses in your industry can be an effective marketing strategy tactic for brand awareness. When working with partners, you will be asked to send over your company’s logos, boilerplate description, product images, and other marketing collateral....
How Consumer Psychology Can Grow Your Business?
Success is at the heart of every business. That is what drives marketers around the globe to devise strategies, splurge into data, and actively create new marketing plans. However, most of the time, they miss out on an essential aspect...
8 Ideas for Restaurants to Find Customers During Social Distancing
Everyone around the world is feeling the impact of the coronavirus (COVID-19) – especially restaurants who are forced to only offer take-out and delivery. Without the daily foot traffic as a source of customers, it’s become necessary to tap into...
How to Choose a CRM for a Small Business
As the owner, manager, or marketer of a small business, you have considered that it’s time to use a Client Relationship Management (CRM) platform to help you organize all your leads and customers. There are many options available on the...
What is MarTech?
Marketing roles in many industries rely on technology to strategize, analyze, and execute their projects in order to meet their goals successfully. There are thousands of marketing technology tools available today to help marketers increase production with automation, improve performance...