What is a Media Kit and Why Does Your Business Need One?

Establishing partnerships with other businesses in your industry can be an effective marketing strategy tactic for brand awareness.

When working with partners, you will be asked to send over your company’s logos, boilerplate description, product images, and other marketing collateral. This post will cover what a media kit is, what your media kit contains, and why your business needs one.

What is a Media Kit?

A media kit is a document or website page that contains information and images about your business for promotion. It’s designed to help external partners develop marketing opportunities related to your business, products, or service.

Once your partner has access to your media kit, they are ready to develop co-branded marketing campaigns and add your information to their website.

What is the Difference Between a Media Kit vs. Press Kit?

It can be confusing when people use the terms interchangeably.

Media Kit is a general overview of your business used for collaborations, partnerships, and PR. It contains all the information you need to start promoting your business and the products/service offered.

Press Kit is timely information of your business used or events, product launches, and new programs. It contains specific details of your business that relates to the topic that is being covered.

What Should Your Media Kit Content Contain?

Each business will have a different media kit, some short and concise, whereas others that are bigger due to the business’s history. Across all media kits, it contains the following:

  • About Us Description – Provide a boilerplate description of your business in a short, mid, and long lengths. Having different lengths for your ‘About Us’ helps writers insert a description that suits the marketing promotion format.
  • CEO Description – People want to know about the founding of the company and the history of the CEO. The information may be used for quotes, bio for events, and authorship information in articles.
  • Statistics and Key Benefits – Highlight why customers choose you, and what is your business has accomplished in the form of some statistics. (ex. Sold over # of [your product], % of satisfied customers, # of happy customers, etc.)
  • Product/Service Collateral – Any brochures, product briefs, case studies, comparison charts, that can help your partners understand what you offer and how you stand out amongst other businesses.
  • Images – Include different versions of your logo, product images, product mockups, headshots of leadership team members, event photographs, and any other company-related image assets.
  • Awards – Showoff any awards that your company has earned further to emphasize the importance and growth of your business.
  • Testimonials – Quotes from your happy customers can demonstrate your credibility, and be inserted into articles and documents.
  • Recent Press Coverage – If you have prominent and new coverage from the press, you can mention it to increase your social proof and brand credibility. These can be links to articles, printed magazine coverage, TV/Radio mentions. Make sure to provide a link to the coverage or an image to a file for someone to review.
  • Contact Info – Add contact information of a representative of the company that can be reached for questions.

Why Does My Business Need a Media Kit?

Having a Media Kit serves as an all-in-one marketing tool that can be shared with new business partners, reporters, influencers, and PR agencies to help promote your business in various marketing channels.

For example, a company that sells beverages may partner with a catering company. The beverage company provides the catering company a media kit to promote drinks in their upcoming newsletter, flyers at their event, or forward it to their customers. Any product information can also be shared to their existing customers who are interested in learning more.

When your CEO is being interviewed for a news outlet, by sending them a media kit, the news outlet has the logo, a short bio, and images and quotes they can use further to promote your business in the final promotional piece.

By having a media kit ready to promote your business, you may be losing on high-quality business opportunities that can help take your business to the next level and stand out as the thought-leader in your industry.

Are you ready to start creating your media kit? Contact us to help you build your media kit today.

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