How to Use InDesign Data Merge for Text and Image Automation
InDesign’s Data Merge panel is a powerful tool that can save you time and effort by allowing you to quickly create multiple variations of your document. By merging external data source files, such as CSV or TXT files, with your...
How to Comment on LinkedIn Posts as a Company
On LinkedIn, most people have a personal profile to showcase their work history and accomplishment. Some people are also administrators of a company profile to manage and engage with other users on the social platform on behalf of the company....
Copyright and Fair Use Image Factors
Searching for the perfect images to use for your website or article to summarize a page’s contents can take time. It may be tempting to save an image from Google image search, clip a screenshot from a YouTube video, or...
LinkedIn Webinar Post Examples For Promotion
Many in-person events are canceling due to safety precautions from the pandemic. Companies are now shifting their marketing strategy from live conferences to webinars and virtual type events. A part of virtual event promotions is about developing eye-catching graphics to...
How to Revert HubSpot Workflow Property Changes
At this time, there is no native HubSpot function to revert all property changes after activating your Workflow, but there is a workaround available. You can export historical property values to the time before the change, then import the values...
What is a Media Kit and Why Does Your Business Need One?
Establishing partnerships with other businesses in your industry can be an effective marketing strategy tactic for brand awareness. When working with partners, you will be asked to send over your company’s logos, boilerplate description, product images, and other marketing collateral....
8 Ideas for Restaurants to Find Customers During Social Distancing
Everyone around the world is feeling the impact of the coronavirus (COVID-19) – especially restaurants who are forced to only offer take-out and delivery. Without the daily foot traffic as a source of customers, it’s become necessary to tap into...
Linking Google Analytics to a Google Tag Manager Account
You have a Google Analytics account setup, but you have discovered that your website has several scripts for tracking page views and user behavioral data. With the benefits of Google Tag Manager, you can combine all those script tags into...
How to Choose a CRM for a Small Business
As the owner, manager, or marketer of a small business, you have considered that it’s time to use a Client Relationship Management (CRM) platform to help you organize all your leads and customers. There are many options available on the...
Creative Employee Spotlight Post Examples on LinkedIn
Excited to share who recently joined your company to promote positive culture and growth? Or are you ready to promote an amazing speaker in an upcoming webinar on LinkedIn? To catch the attention of your readers, it’s important to showcase...
What is MarTech?
Marketing roles in many industries rely on technology to strategize, analyze, and execute their projects in order to meet their goals successfully. There are thousands of marketing technology tools available today to help marketers increase production with automation, improve performance...
Social Media: How To Customize Preview Images and Descriptions For Your Website
Social media has become an essential marketing channel for companies, especially when 100 billion+ messages are shared every day on Facebook. When you share a website link on Facebook, it appears with an image and brief description. The image and...