Running a small business is no easy task. It can be one of the hardest things to do if you don’t have the right resources to establish a secure foundation for the project.
The “right” resources include someone who can take care of all the tedious little tasks for you while focusing on the more significant and more crucial issues – someone like a business assistant.
But the thing about hiring someone to do all the hard work for you is that it comes with a hefty price tag, and as a small business, you may not be able to afford it.
So, what’s the solution?
Enter chatbots – an extraordinary phenomenon gifted to us by advanced artificial intelligence. Although chatbots were only used for answering simple, straightforward questions back in the day, they can now be used for a lot more. We have the digital revolution to thank for that, but the critical aspect is that chatbot tech can enormously help a small business.
Whether it is taking care of customer service promptly or ensuring that your marketing strategy remains intact, chatbots can help you a lot. For this reason, many businesses, big and small alike, are increasingly becoming dependent on chatbot tech for assistance and management.
This article will take a closer look at the top 5 reasons you should consider investing in chatbot technology for your small business. Let’s get right into it.
Number One: Instantaneous Customer Service
What is the one thing you can’t afford to lose as a small business – or any business, for that matter? Your customers! And your customers don’t hate anything more than having to wait hours before receiving the required assistance. Luckily for us, chatbots make getting back to the custom easier than ever.
A chatbot can help you connect with customers at any time and on any day of the week. It doesn’t matter if you’re available to answer your customer’s queries or not; your chatbots will be.
An excellent example of such a chatbot is PizzaHut’s bot on Facebook Messenger. It allows you to order a pizza through Facebook’s message service.
Moreover, you can also ask about payment options, customer support, and other queries without waiting for a phone queue. It ensures that the customer experience is as seamless and hassle-free as possible and hence, significantly improves your brand image.
Number Two: Data Collection
Another thing chatbots can help you with is marketing data collection. They are a great (and fool-proof) means of building the ultimate marketing lists. For example, if your customers sign into their chat with you through their Facebook profile, you can access their public profile details.
Additionally, you can also request necessary information through the chatbox, like the person’s name and email address. It will allow the bot to contribute to your marketing lists’ growth and eventually help you improve your marketing campaigns’ reach.
Number Three: Specific Product Recommendations
You can also use chatbots to improve your business by conveying personalized recommendations to your customer. If you have a product-based business, this one’s a must because it not only enhances the customer experience but also helps you promote your product without much effort or hassle involved.
Sephora does this entirely! Their chatbot on Kik provides one with unique recommendations. It gives you a very diverse list of choices to choose from and then provides you with any relevant offers it can come up with.
For a small business, such a bot is very important. It helps you give your customer an optimum, unforgettable shopping experience.
Number Four: Cart Abandonment Reminders
Cart abandonment is one of the most frustrating issues a business has to face. Every year, the average cart abandonment rate is about 70% – which is quite alarming, especially for a small business!
Now, there are many reasons why your customer might want to abandon their cart at the very last moment. Maybe the shopping cost isn’t what they expected, or their payment mode doesn’t align with the ones you provide, or perhaps they just changed their mind. However, most of the time they people abandon carts because they get distracted.
It is where chatbots come in to help you. Through chatbots, you can send the ‘cart abandoners’ a reminder about the products they left. If you want to go over and beyond, you can even ask the chatbot to offer these shoppers a discount! In short, you can use chatbots as a last resort to hit those conversion rates.
Number Five: Automated Marketing Campaigns
Lastly, you can use chatbots to send campaigns to your potential customers through email, chat, and text. As we have already discussed, chatbots are one of the best ways of gathering data. They give you instant marketing lists which you can segment for effective marketing.
You can use your chatbot data to create campaigns based on past purchases, product searches in your store, question shoppers asked your chatbot and so many other aspects. This information can then be used to automate marketing campaigns.
Why is that important?
It’s because creating the right marketing campaign on your own can take up a lot of time and often drain you of your marketing budget too. At times, it can often have you guessing the right Ad sets to target your target audience appropriately. However, with an automated marketing campaign, you can avoid most of it to a great extent.
Moreover, it helps you save time by collecting the right data for you. It also allows you to manage your budget more effectively, leading to campaign scalability.
Chatbots can seriously make your life easier if you’re a small business. From ensuring customer satisfaction to marketing and effective management – chatbots can take care of everything! So, why don’t you sit back, relax, and let your chatbot do the rest?
Alina Zahid Khan is an entrepreneur, a poet, a writer and a content creator. She runs her own content and publishing house by the name of Storyteller’s Saga. Her passion is to share knowledge, helpful content and stories with people all around the world.