On LinkedIn, most people have a personal profile to showcase their work history and accomplishment. Some people are also administrators of a company profile to manage and engage with other users on the social platform on behalf of the company. At the top of your navigation for ‘Notifications,’ you will receive a mix of personal and business notifications based on your settings. For some posts, you can comment as yourself (personal), whereas for others, you can comment as the company.
06/13/2022 – I received feedback that the new quality of life update is not available to every LinkedIn user, so I’ve reverted the post to the original instructions. I’ve moved the new instructions into a PDF placed in the FAQ section for anyone with access to the new drop-down feature.
Thank you to the community for the corrections.
By default, on your feed when you log in to LinkedIn, you will be commenting as you (personal). To comment on any post as the company, follow the steps below:
Time needed: 5 minutes
How to Comment on LinkedIn Posts as a Company
- Go to your company page
Navigate to the company page you want to use for commenting on posts.
- Copy the profile ID in the URL
In your browser, copy your company ID which is a string of numbers.
- Go to a LinkedIn Post and Copy the Link to Post
Open a new browser tab/window and go to any LinkedIn post. On the post, click on the three dots in the top right-hand corner of the post to open a menu option to copy the link to the post.
- Paste and go to the link of the post
In your browser, paste the copied link in the URL, and go to the page. If there is ‘?utm_source=…‘ parameter at the end of the URL, delete the string of text starting from the ‘?’ to the end as indicated in the screenshot.
You will now be viewing the individual post, and you can see that you can engage with the post as yourself (personal) by default.
Note: Around March 2022, LinkedIn started adding UTM parameters at the end of the post URL, which is used for website analytics. You must delete the parameters for the steps to work. (Credit Rachel and the community for identifying and confirming the issue.)
- In the post URL, modify the end
On the post URL, add the following string to the end of the URL and hit enter/return to load the new page:
The final URL should look like this format:
Note: The string is case sensitive, so make sure the letter ‘C’ in Company and ‘I’ in Id is capitalized. (Credit to Ramneek K.)
- Done! You can now Comment as your Company
You will see the profile photo change to confirm that you can now comment, like, and share on behalf of the company.
Where are the new “How to Comment on LinkedIn Posts as a Company” instructions?
If you have access to the new LinkedIn feature that allows you to click on your profile picture to change from commenting from your personal to the company profile, you can find the instructions on how in this PDF.
The instructions were moved to a PDF since most users indicated that the new feature was not accessible to them yet.
When can I access the new quality of life update to comment as a company?
Unfortunately, I do not know when all users will have access to the new drop-down feature. I’ll update this post as soon as I learn more.
People will choose to comment as a company to reply to tagged post comments or give feedback as a brand related to the post topic. Commenting as a company on LinkedIn is also a great way to support any of your partners in the industry or give a ‘Like’ to people who shared your posts to let them know you appreciate them spreading your news.
Most often, you can quickly Like or Comment on LinkedIn posts as a company from the notifications screen when the platform alerts you. Still, the steps above are great when you want to engage with any post or don’t have an automatic platform alert to comment easily.
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Last updated: 01/02/23, fixed some grammar.
With over 10+ years of experience in marketing and design, Jiun help businesses manage and execute marketing campaigns, track goal metrics, develop SEO-friendly content, optimize the buyer lifecycle, and collaborate with multiple partners, vendors, and press to maximize a brand’s lead acquisition strategy. Her background in marketing, graphic design, and front-end web development allows her to easily plan, communicate, and develop projects to meet your organizational goals.