Ad Blockers and Website Images
While scrolling through my LinkedIn news feed, I came across an eye-catching promoted ad by Valassis. I wanted to learn more about the company and the team behind curating this awesome ad. Within 5 minutes, I found myself on their...
The Pros and Cons of Guest Blog Posts
Guest blogging is a powerful marketing strategy for both businesses and marketers. As a business owner, guest posting allows you to increase traffic to your site, provide engaging content to your readers, and attract new audiences loyal to the blogger....
7 Tools for Checking and Tracking Your Google Search Rankings
It is important to stay on top of your current Google rankings. Rank positions can fluctuate based on Google algorithm updates and new content published by competitors. By checking and keeping track of your search rankings, you will be able...
Getting Started in Digital Marketing for Your Business
Small businesses are realizing how important it is to invest in digital marketing as more and more people are using their computers and mobile phones to search for answers or compare products and services. To get started in the digital...
Best LinkedIn Ad Examples for Inspiration in 2019
By looking at LinkedIn ad examples you will learn more about how to promote your ads. It’s also a good habit to see what your competitors are doing in regards to their approach to creative design and copywriting. Over several...
10 Proven Strategies to Increase Your LinkedIn Followers
LinkedIn is a growing force in digital marketing. More than 600 million users frequent the platform, making it the largest professional network in the world. Its educated audience loves staying on topics, using the platform to network with others in...
How to Filter WordPress Preview Traffic in Google Analytics
For any website, you want to install a Google Analytics script to track in depth details of your traffic. It’s a powerful and free tool for you to gather insight into where your traffic is coming from, which pages are...
9 Local Marketing Ideas for Small Businesses
If you own a small business, whether it’s a bricks and mortar or online company, you rely on the local market for their support. In fact, the majority of your business comes from the community in which you live and...
Finding Customers Online for Your Small Business
Whether you are self-employed with no team or a rapidly growing start-up business, you’re always thinking – how can I find more customers? You have a website to provide information about what you do, how to buy, and means to...
Why Use Google Ads for Your Business
Every day there are billions of people using Google search to find an answer to their question. These questions fall into four different consumer mindsets, and your business can answer those mindsets represented in the ( ). I want to...
Studying for the AMA’s PCM, Digital Marketing Certification
(Note: Post has been updated on 03/08/2020 to include relevant information.) While working in various marketing roles over the past years, I understand how fast digital marketing is changing. To help keep me up-to-date on the latest skills, the AMA...