Ad Blockers and Website Images
While scrolling through my LinkedIn news feed, I came across an eye-catching promoted ad by Valassis. I wanted to learn more about the company and the team behind curating this …
The Pros and Cons of Guest Blog Posts
Guest blogging is a powerful marketing strategy for both businesses and marketers. As a business owner, guest posting allows you to increase traffic to your site, provide engaging content to …
7 Tools for Checking and Tracking Your Google Search Rankings
It is important to stay on top of your current Google rankings. Rank positions can fluctuate based on Google algorithm updates and new content published by competitors. By checking and …
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Getting Started in Digital Marketing for Your Business
Small businesses are realizing how important it is to invest in digital marketing as more and more people are using their computers and mobile phones to search for answers or …
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Best LinkedIn Ad Examples for Inspiration in 2019
By looking at LinkedIn ad examples you will learn more about how to promote your ads. It’s also a good habit to see what your competitors are doing in regards …
10 Proven Strategies to Increase Your LinkedIn Followers
LinkedIn is a growing force in digital marketing. More than 600 million users frequent the platform, making it the largest professional network in the world. Its educated audience loves staying …
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How to Filter WordPress Preview Traffic in Google Analytics
For any website, you want to install a Google Analytics script to track in depth details of your traffic. It’s a powerful and free tool for you to gather insight …
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9 Local Marketing Ideas for Small Businesses
If you own a small business, whether it’s a bricks and mortar or online company, you rely on the local market for their support. In fact, the majority of your …
Finding Customers Online for Your Small Business
Whether you are self-employed with no team or a rapidly growing start-up business, you’re always thinking – how can I find more customers? You have a website to provide information …
Why Use Google Ads for Your Business
Every day there are billions of people using Google search to find an answer to their question. These questions fall into four different consumer mindsets, and your business can answer …
Studying for the AMA’s PCM, Digital Marketing Certification
(Note: Post has been updated on 03/08/2020 to include relevant information.) While working in various marketing roles over the past years, I understand how fast digital marketing is changing. To …
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